Breathtaking ocean views of the Southern Skies
Australian astronomer Alex Cherney took his first long exposure photograph of the night sky in 2009, and was so thrilled with the results that he dedicated entire weekends after that to photographing two things he loves the most in nature - the night sky and the ocean. By combining images taken during six nights over 31 hours into a time lapse video sequence, Cherney created this spectacular video of the sea and sky off the Southern Ocean Coast in Australia. The result of almost 1.5 years of work, this video - Ocean Sky - was awarded the overall winner prize at the 2011 STARMUS astrophotography competition.
A reminder of the celestial wonders that those of us living in large cities have often forgotten.
It’s not just about raw materials – Chinese investments in Brazil to target high-tech industries
As reported by China Daily, Alessandro Teixeira, deputy minister of Brazil's Ministry of Development, Industry and Foreign Trade, announced that Chinese investment in Brazil is expected to hit $9B this year, with half of it going into high-tech industries.
This marks a shift away from agriculture and mining, although on a cumulative basis the energy sector is still the largest recipient of Chinese capital.
China is now Brazil's largest trading partner, having displaced the United States in 2009. It's of interest that Brazil has enjoyed a trade surplus over the past two years despite the great Chinese export machine, and no doubt high commodity prices have played a major role.
According to China Daily, China's investment in Brazil was less than $300M in 2009, but skyrocketed to $17B in 2010, making China the largest foreign investor in Brazil. Such growth rates are unlikely to be maintained, but it is still a breathtaking example of what used to be called "south-south" integration. Now that the acronym BRIC crops up in the strategy considerations of almost every self-respecting multinational, doesn't that sound oh-so-quaint?
Source article:
- China eyes Brazil's high-tech sector (China Daily)
Some lessons from IDEO, the international innovation and design firm
In a blog post by Edward Boches, the Chief Innovation Officer of Boston-based advertising and marcom agency Mullen, he describes what he learnt during a visit to IDEO, the renowned global design consultancy. While he feels these are lessons for ad agencies, I believe they are more broadly applicable. Here are the key points, read the post for more details:
- Design can have a huge impact on the world around us
- Magic happens through diversity of experience and perspective
- Inspiration can be found in many places and in many ways, but you have to get out there
- You get to great by experimenting
- Knowledge across categories and industries yields better ideas
- Success comes from vision and action
- We’re most successful when we work with not for a client
Boches's favourite quote: “There’s no such thing as a boring brand or assignment. Just un-exciting people. We strive to work with exciting people.” If only all of us could have more choice in the matter!
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