Some lessons from IDEO, the international innovation and design firm

From Wikipedia

In a blog post by Edward Boches, the Chief Innovation Officer of Boston-based advertising and marcom agency Mullen, he describes what he learnt during a visit to IDEO, the renowned global design consultancy.  While he feels these are lessons for ad agencies, I believe they are more broadly applicable. Here are the key points, read the post for more details:

• Design can have a huge impact on the world around us
• Magic happens through diversity of experience and perspective
• Inspiration can be found in many places and in many ways, but you have to get out there
• You get to great by experimenting
• Knowledge across categories and industries yields better ideas
• Success comes from vision and action
• We’re most successful when we work with not for a client

Boches's favourite quote: “There’s no such thing as a boring brand or assignment. Just un-exciting people. We strive to work with exciting people.” If only all of us could have more choice in the matter!

Source article:

• What ad agencies could learn from IDEO